Why is pay-per-click important in digital marketing?

You can set your own ad budget and bids, and choose what you’re willing to spend (though you have to pay at least close to a market rate to play in most cases). You can choose to spend as much or as little as you like. For example, besides setting the amount you’re willing to pay per day, you can optimize your ad spend according to a specific performance goal. In the bid-based model, each advertiser makes a bid with a maximum amount of money they are willing to pay for an advertising spot.

Targeted - you can choose your audience according to demographics like location, language and device.

Why is pay-per-click important in digital marketing?

Data from Statista shows that out of all forms of online marketing, search PPC ranks highly with as much as 20% claiming it offers them the highest ROI out of any digital marketing strategy. It’s a simple yet effective digital marketing technique to promote your products, drive traffic to your website, and ultimately, increase your sales. WebFXs proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. In fact, for broad advertising strategies PPC is important as the core part of a short term %26 long term digital marketing strategy.

Radd’s team of professional marketers can help businesses understand why PPC is important for modern digital marketing and sustainable business growth.