You can choose to spend as much or as little as you want. Targeting: You can choose your audience based on demographics, such as location, language, and device. PPC advertising has proven to be a reliable and cost-effective channel for tons of B2B, B2C, nonprofits, and other businesses looking for fast, quality traffic and conversions. A consistent brand presentation can increase revenue by up to 33 percent, according to LucidPress.
This doesn't just mean using your logo in the right place or making sure your Instagram “aesthetic” is on point. People want your brand to talk to each other and be constantly present within relevant niches. Most website visitors don't take any action on a landing page. Across industries, the average conversion rate for Google Ads is 4.40%.
According to shopping trends, more than 50% of Americans prefer to shop online. Stay ahead of the curve by having a website that works well in current and future browsers using HTML 5 coding standards. On any given day, Google alone has 63,000 searches per second according to Internet Live Stats. Across all search engines, the Internet handles more than 6 million daily searches worldwide.
These are a lot of potential customers depending on your specific market. With 81% of shoppers doing research before making big buying decisions, PPC advertising can put your business in front of a lot of people. At the very least, remarketing can be a good place to start running PPC campaigns, and it's cheaper and lower down the funnel than the prospecting and brand awareness steps linked to ads. On the other hand, organic traffic performance data and SEO strategy can also advise PPC if the data is available.
Another major benefit of PPC advertising is that you can target your ads directly to the people most likely to become customers. Unlike free content and organic search strategies, PPC advertising generates results immediately in almost all cases. The best PPC advertising campaigns work to direct a customer to take a valuable action, which can be simply buying your product, but it can also be any other type of lead generation, such as submitting forms, requesting a quote, or downloading PDFs. Even better, as you experiment with PPC campaigns, you'll be able to see what type of users respond to your campaigns and what platforms those users use, so you can hyper-segment different audiences on the platforms where they generate the best conversions.
However, you can schedule your campaigns to be delivered during certain hours, locations, and demographics using ppc advertising tools. The most popular PPC advertising platforms are Google Ads, Microsoft Advertising and Facebook Ads, however, given the volume of searches and the number of options, Google is by far the most valuable for any PPC campaign. It takes time for these strategies to evolve, but a PPC campaign can be manipulated almost instantly. For many brands, PPC ads are a sure way to drive some conversions, and they could do the same for you.
Each PPC provider tracks your ad statistics so you can refine your marketing strategies and see the benefits of PPC advertising in action. In addition, most of the work is done within the PPC advertising platform, from research to creating campaigns and writing ads.