Marcie Dajer

Marcie Dajer

Friendly twitter specialist. Infuriatingly humble musicaholic. Typical music nerd. Subtly charming tv buff. Amateur web geek. Evil social media enthusiast.

48 Author´s Articles
How does google pay-per-click work?

How does google pay-per-click work?

Each time a search starts, Google searches the Ads advertiser group and chooses a set of winners to appear in the...

How do i do pay per click advertising?

How do i do pay per click advertising?

Similarly, if you want to make a TV commercial during a popular show, you'll also have to pay for that. When the PPC...

What are the benefits of ppc pay-per-click?

What are the benefits of ppc pay-per-click?

You can choose to spend as much or as little as you want. Targeting: You can choose your audience based on demographics,...

Is cost per click better?

Is cost per click better?

CPC is one of the most important metrics you need to measure and optimize to ensure a good return on investment. The CPC...

Does clicking on ad cost money?

Does clicking on ad cost money?

Wait a moment and try again. And if your average cost per acquisition isn't close to your margins, bidding higher means...

How much does an advertiser pay-per-click?

How much does an advertiser pay-per-click?

Now that we've researched exactly how Google Ads works, you can see why, “it depends on a practical answer to the...

What are the benefits of using ppc?

What are the benefits of using ppc?

You can choose to spend as much or as little as you want. Targeting: You can choose your audience based on demographics,...

What are the disadvantages of ppc?

What are the disadvantages of ppc?

It goes without saying that managing a PPC campaign is anything but a matter of collection and play. But the best part is ...

Do advertisers pay for clicks?

Do advertisers pay for clicks?

There are different types of PPC ads, but one of the most common is the paid search ad. Unlike traditional advertising,...

How does cost per click advertising work?

How does cost per click advertising work?

Essentially, it's a way to buy visits to your site, rather than trying to “win those visits organically”. It's often...

How does pay-per-click advertising works?

How does pay-per-click advertising works?

Essentially, it's a way to buy visits to your site, rather than trying to “win those visits organically”. Search...

How much does google ads pay-per-click?

How much does google ads pay-per-click?

The commission you receive depends largely on the competition and the CPC in the niche. Now that we've researched exactly ...

Do ads pay-per-click?

Do ads pay-per-click?

Each time a search starts, Google searches the Ads advertiser group and chooses a set of winners to appear in the...

How long does it take to learn ppc?

How long does it take to learn ppc?

Having at least three months to run your PPC campaigns allows Google to get to know you better. While we would all love...

Is cost per click important?

Is cost per click important?

Cost-per-thousand inevitably means paying for an indefinite number of page impressions from people who ignored the...

How do you calculate cost per click in marketing?

How do you calculate cost per click in marketing?

If you want to use a popular online advertising tool such as Google AdWords and bid on keywords to show paid ads, these...

Can i do ppc myself?

Can i do ppc myself?

The first option to consider is to do everything yourself. While hiring someone else to do your PPC advertising has...

How much do google ads pay-per-click?

How much do google ads pay-per-click?

If your business belongs to an industry with a higher CPC, you're likely to spend more money on Google Ads. Whichever...

How do i start a career in ppc?

How do i start a career in ppc?

Be realistic and look for entry-level positions. Not only are you more likely to be a competitive candidate for these,...

Where can i learn ppc marketing?

Where can i learn ppc marketing?

If you're new to the world of running a PPC campaign, the process can be intimidating. So, to make it easier, today's...

Should i learn seo or ppc?

Should i learn seo or ppc?

If your goal is to drive traffic to your site in the short term, you can choose to focus on PPC ads. If you want to...

Who pays for pay-per-click?

Who pays for pay-per-click?

It is common practice for auction hosts to charge a winning bidder just a little more (for example, a penny) than the...

Which is harder seo or ppc?

Which is harder seo or ppc?

Compared to PPC, SEO is more cost-effective. This is because SEO can drive long-term website traffic and revenue at a...

Is a low cost per click good?

Is a low cost per click good?

The way many search engines work is that a higher quality score receives a lower CPC. Maintaining a quality score of 6 or ...

What is pay-per-click google ads?

What is pay-per-click google ads?

SQRs can be run on both Google and Microsoft and can be used to find irrelevant search queries to add as negative...

How does google ads pay-per-click work?

How does google ads pay-per-click work?

Each time a search starts, Google searches the Ads advertiser group and chooses a set of winners to appear in the...

How can i learn ppc marketing?

How can i learn ppc marketing?

This online learning platform is owned by LinkedIn and specializes in expert-led training. When it comes to PPC ads,...

What are the pros and cons of ppc?

What are the pros and cons of ppc?

PPC offers retargeting or remarketing of your visitors PPC gives you measurable results PPC allows you to track ROI with...

How are pay-per-click ads calculated?

How are pay-per-click ads calculated?

If you want to use a popular online advertising tool such as Google AdWords and bid on keywords to show paid ads, these...

What skills are needed for ppc?

What skills are needed for ppc?

Every marketer needs strong communication skills to survive. Rob Sanders is a veteran of digital marketing with more than ...

Is ppc hard to learn?

Is ppc hard to learn?

Learning PPC is simple in theory, but in reality there are many ways to do it wrong. The secret to getting the best out...

Who pays for cost per click?

Who pays for cost per click?

The CPC is used to determine the costs of showing ads to users on search engines, the Google Display Network for AdWords, ...

How effective is ppc?

How effective is ppc?

It's one of the most successful forms of digital marketing. Statista data shows that of all forms of online marketing,...

Is ppc easy to learn?

Is ppc easy to learn?

Learning PPC is simple in theory, but in reality there are many ways to do it wrong. The secret to getting the best out...

What does cost per click mean in marketing?

What does cost per click mean in marketing?

CPM stands for cost per “thousand”, where M is representative of the Roman numeral for 1000 (1000 impressions). The...

How much do advertisers pay-per-click?

How much do advertisers pay-per-click?

Now that we've researched exactly how Google Ads works, you can see why, “it depends on a practical answer to the...

How does pay-per-click advertising work?

How does pay-per-click advertising work?

Essentially, it's a way to buy visits to your site, rather than trying to “win those visits organically”. Search...

How much does it cost-per-click on google ads?

How much does it cost-per-click on google ads?

Now that we've researched exactly how Google Ads works, you can see why, “it depends on a practical answer to the...

What is a good cost per click rate?

What is a good cost per click rate?

Cost-per-acquisition is the only thing that matters when it comes to bidding costs on a given PPC platform. With everyone ...

Is high cost per click good?

Is high cost per click good?

More and more customers will be able to find you, generating tons of sales at a price that still gives you big profits....