Learning PPC is simple in theory, but in reality there are many ways to do it wrong. The secret to getting the best out of a PPC campaign is not to aim for everything. Small, focused campaigns will always work better than a “general” campaign. Compared to SEO, PPC is easier to learn and track.
SEO can take between one and three months to learn. Then, once it starts to be implemented, you can expect several more months to pass before you start to see real, lasting results. So why is PPC management so difficult? A number of reasons come together to ensure that managing PPC can be a migraine provoking task if you try to do anything other than keep up with your campaigns. There are no prerequisites for learning PPC.
The Introduction to PPC course has been designed to cater to beginners. There is no instruction manual for PPC that tells you which campaigns and strategies will be most beneficial to each individual business. This often happens even with brands that have dedicated and experienced marketing departments, and it's all because managing PPC is frankly difficult. There are many myths surrounding it (partly because the game has changed rapidly over the years) and countless articles, blog posts and information on the Internet that offer solutions and promote PPC as a miracle cure for all your growth marketing problems.
The most successful PPC campaigns target very specific customer needs and lead them directly to a website that will deliver what they were looking for. Below are 5 important points that helped accelerate my learning and personal growth with PPC during my first year working in an agency. It was a big shock to the PPC community, where many worried about having less control over their accounts. If the keywords you're bidding on are incredibly popular, you might find yourself paying too much for PPC and wasting valuable advertising dollars.
The most important thing you'll need to succeed in PPC is an openness to learning and adapting, and you'll realize through each point mentioned above that this mindset is used. There are plenty of online tools to help you find relevant related keywords, but the easiest place to start is to Google your words and jot down suggestions. If you run local ppc advertising campaigns for small businesses, it can be easy to think that your main job is to manage the settings, settings, and performance details of each PPC campaign: bids, ads, landing pages, etc. You can include them in your PPC campaign to avoid wasting money on keywords that will bring traffic that is not looking for what your website offers.
Often, there is no one-size-fits-all approach to PPC, and repetitive use of the same strategy could jeopardize the full potential of an account. This was a common practice in PPC that allowed for greater control over bidding, budgeting, and segmentation in an account. If you don't have anyone managing your PPC campaigns full time on your team, you're likely to benefit from working with an agency that can take over.