Here are some main pros of PPC. So, to start off, just what is PPC? PPC is a type of online advertising where you pay to have your ads displayed in Google search results and on website pages. You should always be willing to pay a little extra per acquisition if it means doubling or even tripling your acquisition at a profitable margin. When bidding for terms on Google AdWords, there is always a single metric that gets people hung up.
The reason so many businesses use PPC is that it comes with quite a few benefits.