How does google ads pay-per-click work?

Each time a search starts, Google searches the Ads advertiser group and chooses a set of winners to appear in the valuable advertising space of its search results page. There are too many ways to lose money when you venture into online advertising without professional guidance. After sending a product feed to Google Merchant Center, you can create Shopping campaigns in Google Ads. To set up a Search Ad campaign, simply type in the ad copy, select the keywords you want them to appear for, and then set your daily budget.

Tell us a few details about your business and we'll send you a free, personalized media plan with recommended Google Ads products to help you get started. Instead, ads are subject to what is known as the ad auction, a fully automated process that Google and other major search engines use to determine the relevance and validity of ads that appear in their SERPs. Like the Google remarketing ads mentioned above, retargeting allows you to follow users after they have visited your website with targeted ads related to your products or services. This involves not only writing your ad, but also selecting the keywords that a user needs to search for in order for your ad to show.

For example, if a user searches for “blue sneakers”, an advertiser may show an ad that says “blue sneakers”. Google Ads (formerly known as Google AdWords) is the ad platform that allows you to serve search and shopping ads on Google, video ads on YouTube, Gmail ads, and display ads on the Google Display Network (GDN). In order to run Google Shopping, or PLA campaigns, your Google Merchant Center account must be connected to Google Ads. That said, Bing Ads can continue to drive traffic and conversions, and the ROI is often said to be better than Google Ads, albeit at a lower volume.

Once you've spent that much, the ad network will deactivate your ads for the rest of the day so you don't spend more. You can let Google Ads choose locations based on your targeting methods, or you can choose to manually select the locations for your ads to show. We'll go over bids a little later, but for now just understand that's what you can expect to pay if you run a blue jeans ad with Google Ads. Beyond that, many PPC professionals have learned “tricks of the trade that will help you maximize your results over time.