How do you calculate cost per click in marketing?

If you want to use a popular online advertising tool such as Google AdWords and bid on keywords to show paid ads, these tools usually show the CPC of the target keywords. Cost-per-thousand is good for brand recognition and product awareness, assuming that page visitors at least see the logo and, albeit unconsciously, absorb the message. WebFX's patented digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. CPM stands for cost per “thousand”, where M is representative of the Roman numeral for 1000 (1000 impressions).

You can calculate this amount for a specific ad group or ad campaign, for example, to gain insight into how your strategy is performing. You need to add UTM tags to your ad links and configure the import of cost data to see campaign information from different advertising services in Google Analytics reports. In addition, for 2 weeks, you can try importing cost data from 15 advertising systems, including Facebook, Instagram, AdRoll, Trafmag, Bing Ads, Twitter Ads, Slikk, Outbrain, Yahoo Gemini, Hotline. Cost-per-thousand inevitably means paying for an indefinite number of page impressions from people who ignored the message.